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Digg’s New Ad Format


imageRecently, we highlighted social news site Digg’s accelerating growth, a result of a number of new traffic enhancing features. The company has also been working to improve its monetization, after bringing in somewhere south of $10 million in 2008.

Part of that process has been trying to include users in

ads – for example, the ability to digg (or bury) sponsored stories. Now, the company is launching another format that doesn’t break far from the traditions of the site: Digg Content ads.
The format matches stories that have already proved popular on the site (i.e. – made the homepage) with a relevant advertiser. Digg’s example: “Adobe is testing the model with banners that pull in popular government-technology stories from the Digg archive.”

It’s hard to find too much fault with that concept – it’s about as non-invasive as advertising as you can get and incorporates content that Digg users have already demonstrated they like. Digg says the format is currently in limited release though, so most users probably won’t see the ads yet.

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